DON’T MAKE YOUR CONTENT SUCK
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
Content itself is what the user derives value from. The truth is this , anyone can create content but not everyone can give value and insight ..Content Marketing is all about the value your audience are getting.
With content marketing, you can have a two-way conversation with your customers and use varied tools to measure engagement.
BENEFITS OF CONTENT MARKETING.
Content marketing is one of the most effective ways to reach new customers. It drives traffic to your site, helps establish you as a leading voice in your industry, and gives audiences useful, actionable content that they need to solve their problems.
The following are other amazing benefits of content marketing regardless of whether you are marketing to businesses (B2B) or consumers (B2C).
1.Increases visibility of your brand:
There is a saying that “Traditional marketing is about telling the world you are a rock star but content Marketing is showing you are one.”~Robert Rose.
Having quality content promoted across the appropriate social media channels gets your brand in front of those who may be looking for a solution to their problem because Social Media content is not only there to look good – it’s there to attract new and existing customers while turning profits.
2.Improves brand awareness and recognition:
Small businesses today face the challenge of getting their brand in front of their target audience but creating content that continually gets found when someone is looking for an answer can influence your brand reputation.
3.Creates loyalty and trust, with both your current customers and prospects:
“Content builds relationships. Relationships are built on trust. Trust drives revenue.”
~Andrew Davis
Offering content that provides advice, education and useful solutions freely and without a sales pitch builds trust with your prospects and customers. Relationships built on trust are more likely to move beyond free advice into a profitable relationship for your business.
Content needs to talk about the prospect’s problem and make prescriptions that will solve it.Instead of pitching your products or services, you should be focused in providing truly relevant and useful content to your prospects and customers to help them solve their issues.
